{"id":156875,"date":"2025-01-30T07:00:00","date_gmt":"2025-01-30T15:00:00","guid":{"rendered":"https:\/\/blog.everpuredata.com\/?p=156875"},"modified":"2025-03-30T10:13:36","modified_gmt":"2025-03-30T17:13:36","slug":"net-promoter-score-is-as-much-about-you-as-it-is-about-us","status":"publish","type":"post","link":"https:\/\/blog.everpuredata.com\/pt-br\/perspectives\/net-promoter-score-is-as-much-about-you-as-it-is-about-us\/","title":{"rendered":"O que h\u00e1 em um Net Promoter Score? Muito, especialmente se for excepcional ao longo do tempo"},"content":{"rendered":"\n
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Resumo<\/h3>\n\n\n\n

For nine consecutive years, Pure Storage has maintained an NPS of 80+ while growing our customer base from hundreds to thousands. Year after year, our world-class NPS shows that we listen to our customers and act on their feedback and in their best interests.<\/p>\n<\/div>\n\n\n\n

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A Pure Storage acabou de obter um Net Promoter Score (NPS) auditado de 81 para 2024.\u00a0\u00a0<\/p>\n\n\n\n

Bocejo, certo? Conseguimos. \u00c9 f\u00e1cil receber essas not\u00edcias, pois outra empresa est\u00e1 dando um tapinha nas costas para o NPS.<\/p>\n\n\n\n

Claro, estamos dando uma volta, mas aqui est\u00e1 a coisa: Seria um erro para n\u00f3s e nossos clientes perder o verdadeiro significado por tr\u00e1s da nossa pontua\u00e7\u00e3o. Talvez voc\u00ea saiba que um NPS \u00e9 calculado a partir de uma resposta a uma pergunta: \u201cQual \u00e9 a probabilidade de voc\u00ea recomendar nossa empresa a um amigo ou colega?\u201d\u00a0<\/p>\n\n\n\n

Em resumo, um NPS revela o que os clientes realmente acreditam sobre sua experi\u00eancia conosco, e vale a pena falar sobre isso<\/em>.<\/p>\n\n\n\n

E a hist\u00f3ria n\u00e3o \u00e9 apenas que registramos um NPS de n\u00edvel internacional de 81 (o NPS m\u00e9dio no setor de tecnologia \u00e9 de 35<\/a>). \u00c9 que temos mais de 80 NPS por nove anos consecutivos enquanto crescemos de centenas para 13.000 clientes hoje. \u00c9 uma narrativa de inova\u00e7\u00e3o e dos valores, disciplina e apostas de longo prazo que definiram refer\u00eancias do setor. O que nosso NPS mais recente mostra, ano ap\u00f3s ano, \u00e9 que ouvimos nossos clientes e agimos de acordo com seus coment\u00e1rios e interesses. Levamos a s\u00e9rio o fato de que os clientes frequentemente destacam o ROI excepcional que atingem com a Pure Storage.\u00a0<\/p>\n\n\n\n

Consist\u00eancia, confian\u00e7a e o sucesso em inovar para nossos clientes. \u00c9 isso que representa uma d\u00e9cada do nosso NPS.\u00a0<\/p>\n\n\n\n

Mesmos valores, escala diferente<\/strong><\/h2>\n\n\n\n

Come\u00e7amos esse processo em 2014 quando t\u00ednhamos cerca de 700 clientes. Colocamos um pr\u00eamio na auditoria do nosso NPS para desenvolver e ganhar confian\u00e7a e credibilidade. Conduzido pela Medallia e certificado pela OCX Cognition, ambos profissionais de boa reputa\u00e7\u00e3o, nosso NPS sempre obteve uma pontua\u00e7\u00e3o de 80 ou mais.\u00a0<\/p>\n\n\n\n

Como essa consist\u00eancia acontece?\u00a0<\/p>\n\n\n\n

Temos a mesma promessa Evergreen h\u00e1 15 anos. N\u00e3o \u00e9 um servi\u00e7o e \u00e9 mais do que uma arquitetura. \u00c9 a manifesta\u00e7\u00e3o de uma cren\u00e7a constante de que o armazenamento pode ser mais confi\u00e1vel e sempre moderno, mais eficiente e muito mais simples em qualquer lugar e de qualquer maneira que ajudemos os clientes.\u00a0<\/p>\n\n\n\n

N\u00f3s garantimos nossa capacidade de cumprir esses valores com acordos de n\u00edvel de servi\u00e7o. Nossos SLAs s\u00e3o o fim dos neg\u00f3cios da equa\u00e7\u00e3o de confian\u00e7a, ajudando os clientes a confiar na Pure Storage para suas necessidades de armazenamento em grande escala, sem comprometer os padr\u00f5es refletidos em um NPS de 81. Sem tempo de inatividade? Inventamos esse SLA para armazenamento. Garantias de sustentabilidade para custo e energia<\/a>? Fomos os primeiros a implement\u00e1-los. Sem perda de dados, migra\u00e7\u00f5es e garantias de risco cibern\u00e9tico<\/a>? Mesma hist\u00f3ria.<\/p>\n\n\n\n

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Flash<\/strong> Forward<\/strong><\/h2>\n\n\n\n

Embora valorizemos muito os par\u00e2metros de refer\u00eancia do setor, como o Quadrante M\u00e1gico . . do Gartner\u00ae<\/sup> e nosso reconhecimento por eles<\/a>, um NPS auditado \u00e9 o snapshot mais claro das cren\u00e7as dos nossos clientes, e ningu\u00e9m em nosso setor apresentou um NPS certificado t\u00e3o alto quanto a Pure Storage.<\/p>\n\n\n\n

Em um mundo onde o gerenciamento e o armazenamento de dados s\u00e3o essenciais para a transforma\u00e7\u00e3o dos neg\u00f3cios, uma abordagem “boa o suficiente” para o armazenamento n\u00e3o atende mais aos padr\u00f5es que os clientes merecem.<\/p>\n\n\n\n

Continuaremos a superar o desafio porque nosso objetivo permanece o mesmo hoje, como era quando come\u00e7amos h\u00e1 15 anos: criar uma experi\u00eancia confi\u00e1vel e f\u00e1cil preparando o armazenamento para o que a empresa enfrenta. Hoje, isso est\u00e1 criando uma experi\u00eancia unificada de gerenciamento de dados de um neg\u00f3cio de armazenamento teimosamente fragmentado. Falaremos com qualquer pessoa sobre nossas arquiteturas adapt\u00e1veis definidas por software para ajud\u00e1-los a prever mudan\u00e7as, falhas e permanecer seguros. No final, o que os clientes podem alcan\u00e7ar \u00e9 tudo o que importa.\u00a0\u00a0<\/p>\n\n\n\n

Ent\u00e3o, o que significa ser o melhor? \u00c9 o NPS de qualquer empresa em um determinado momento ou mais de uma d\u00e9cada de excel\u00eancia uniforme em NPS e satisfa\u00e7\u00e3o do cliente enquanto aumenta nossa base de clientes em trinta vezes?<\/p>\n\n\n\n

Voc\u00ea provavelmente sabe onde estamos nessa quest\u00e3o e esperamos que concorde. Se voc\u00ea conseguir fazer isso por uma d\u00e9cada enquanto atende a necessidades exclusivas de cada cliente, podemos discutir quem \u00e9 o melhor.\u00a0\u00a0<\/p>\n\n\n\n

E isso \u00e9 algo que n\u00e3o planejamos mudar.\u00a0<\/p>\n\n\n\n

\u201cNa minha experi\u00eancia, poucas empresas alcan\u00e7am o que a Pure Storage tem: um NPS de n\u00edvel internacional mantido por quase uma d\u00e9cada enquanto aumenta exponencialmente sua base de clientes. Essa \u00e9 a defini\u00e7\u00e3o de excel\u00eancia uniforme aos olhos de seus clientes.\u201d\u00a0<\/em><\/p>\u2013Richard Owen, CEO e fundador da OCX Cognition<\/cite><\/blockquote><\/figure>\n\n\n\n

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L\u00edder*<\/sup> 11 vezes5X mais avan\u00e7ado em vis\u00e3o<\/h2>\n\n\n\n
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Leia o relat\u00f3rio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Rely on Us<\/h2>\n\n\n\n

Learn more about our simple, reliable, agile, efficient platform.<\/p>\n\n\n\n

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Explore the Pure Storage Platform<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Pure Storage obteve um Net Promoter Score (NPS) de 81 em 2024. Descubra o que isso realmente diz sobre n\u00f3s e o que isso significa para nossos clientes que dependem de n\u00f3s todos os dias.<\/p>\n","protected":false},"author":387,"featured_media":154781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[12960,14547],"tags":[16403,15516,14813],"content-position":[],"ppma_author":[14203],"class_list":["post-156875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-perspectives","tag-company-news","tag-future-of-data-storage-pt-br","tag-indicador-de-satisfacao-do-cliente"],"acf":[],"yoast_head":"\nQual \u00e9 o Net Promoter Score da Pure Storage? |<\/title>\n<meta name=\"description\" content=\"A Everpure obteve um Net Promoter Score (NPS) de 81 em 2024. 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