Summary
Pure Storage delivers a unified data storage platform built for modern workloads like Oracle Database 23ai and simplifies how enterprises build and deploy their Data Cloud.
Similar to Bruce Springsteen’s iconic song, modern Oracle database workloads, such as Oracle Database 23ai, need storage that is truly born to run and unlock the true value of Oracle data by eliminating bottlenecks, simplifying operations with intelligent automation, and breaking free from the downtime and complexity of legacy storage.
In today’s fast-paced digital landscape, Oracle data teams face critical challenges with legacy storage systems. Fragmented legacy storage across hybrid environments creates data silos, inefficiencies, and complexity. A lack of governance and control results in limited visibility into where data resides, how it is used, and whether it is protected. Manual storage operations, suboptimal performance, and reactive management increase risk, slow agility, and drive up costs. Ultimately, these challenges prevent organizations from unlocking the true value of their Oracle data.
In a survey of over 1,500 IT leaders, 98% of the respondents agreed that their organization’s infrastructure needs improvement to support risk and innovation initiatives. Eighty percent of the respondents were also worried that their business will be left behind if their infrastructure can’t support Al fast enough.
The challenges of legacy storage are magnified with Oracle Database 23ai, which introduces AI vector search requiring speed, scale, and always-on access. To unlock the full value of their Oracle data, organizations need a modern storage platform that keeps pace with innovation and drives real business outcomes.
Analyst reports indicate that IT leaders are increasingly shifting from traditional storage solutions to data infrastructure platforms that offer a wide array of capabilities beyond mere storage, including hybrid cloud support, AI integration, and scalability.
At Oracle AI World 2025 from October 13-16, Pure Storage will be showcasing our game-changing data storage platform for Oracle database environments. Let’s discuss some of these aspects of the Pure Storage platform in more detail.
Simplicity with Intelligent Automation and Policy-driven Operations
In the past, the complexity of legacy storage has meant more maintenance, person-hours, and resource management for Oracle data teams. In contrast, the Pure Storage platform is simple by design, delivering the same ease, agility, and portability as cloud environments. With a single common OS (Purity) across every environment, Oracle teams avoid managing multiple systems and can centralize data on one platform to streamline operations at scale.
Pure Storage also takes this further with AI-driven, policy-based automation that eliminates manual storage tasks for provisioning, scaling, and protection. Resources can be provisioned on demand while ensuring cost control, compliance, and operational consistency. Oracle teams also benefit from an API-first platform, pre-validated deployment guides, and full support for Storage-as-Code™ through REST APIs, Terraform, and Ansible.
Pure Fusion™ unifies arrays and optimizes storage pools on the fly across structured and unstructured data, on premises and in the cloud. Pure Fusion workflow orchestration templates and presets simplify operations, enabling higher levels of efficiency, consistency, and control.
Watch this webinar with Pure Storage Oracle ACE Director Ron Ekins to see Pure Fusion workflow templates in action.
Maximizing Performance While Minimizing Footprint
Storage performance bottlenecks with legacy systems have long been a headache for Oracle data teams, slowing queries, degrading application performance, and frustrating end users. Oracle Database 23ai workloads like AI vector search make these demands even greater, requiring fast response times and predictable performance.
Pure Storage eliminates these bottlenecks with our DirectFlash® technology, delivering latency as low as 150µs and up to 45GB/s throughput for rapid transactions and maximizing CPU core utilization. Infrastructure teams can also achieve up to three times higher performance and efficiency per rack unit compared to other solutions on the market. In addition, Pure Storage reduces the storage footprint for AI vector searches by up to 60%, helping organizations handle fast-growing data demands more efficiently.
Teams can also create instant, space-efficient copies of production data for development, testing, or analytics without impacting performance or production systems. And with built-in quality of service policies, Pure Storage ensures consistent, predictable performance even under heavy workloads, helping Oracle environments run at full speed without performance firefighting.
Watch this webinar session with Principal Field Solutions Architect Thomas Stutesman to learn how Pure Storage quality of service policies deliver consistent performance even under heavy workloads.
Dealing with Downtime and Data Loss
It should come as no surprise that storage downtimes and data loss can cause severe operational, financial, and reputational impacts for organizations. From a business continuity perspective, disruptions to business operations and long recovery times lead to lost productivity and revenue and failure to meet RPO/RTO objectives. Lack of data integrity can compromise Oracle database operations, while data loss from ransomware and other scenarios can be truly catastrophic.
The Pure Storage platform can help eliminate downtime and increase Oracle data resilience in a number of ways. Infrastructure teams can enable storage backups with minimal overhead and bandwidth requirements. They can combine Pure Storage snapshots with native database-level features (such as Oracle RMAN) to quickly restore and meet the most stringent recovery point objectives. Similarly, they can replicate storage to other arrays with Pure Storage® ActiveCluster™ and ActiveDR™. Both features can be combined with native platform and/or database-level availability features to further enhance resiliency. To prevent critical data loss and ensure compliance, infrastructure teams can also apply consistent data protection policies related to data volume groups and protect against ransomware with Pure Storage SafeMode™ Snapshots, which are immutable and secure.
The seamless, consistent data protection and recovery approach by the Pure Storage platform applies to both traditional on-premises environments as well as cloud environments (with cloud block storage and Portworx® for Oracle Cloud Infrastructure). Additionally, Pure Storage was among the first vendors to provide a slew of SLA guarantees, including 99.9999% uptime and zero planned downtime guarantees.
Unified Data Visibility and Control
The Pure Storage platform centralizes monitoring and delivers consistent visibility across Oracle storage deployments on premises and in the cloud through a single intelligent control plane. AI-driven insights proactively surface emerging risks so teams can act before SLAs are affected. The platform also supports flexible consumption of Oracle storage and enables predictable scaling with on-demand capacity expansion and non-disruptive upgrades.
Customers can always choose to consume storage any way they want, with flexible data storage subscriptions that continuously improve and are tailored to their business needs.






