Summary
Pure1 AIOps leverages telemetry data from thousands of Pure Storage systems to proactively identify issues, optimize performance, and guide strategic decisions, ensuring your storage keeps getting smarter and better.
What if your storage could learn from thousands of environments—and leverage all that intelligence to improve your environment?
It’s happening right now inside Pure1® and has been standard practice at Pure Storage for over a decade. (AI before AI was cool.) Pure1 AIOps runs machine learning that ingests the machine data—telemetry—that every Pure Storage system quietly and securely “phones home.”
This fleet intelligence has become the heartbeat of modern data operations: recognizing patterns, detecting anomalies, and guiding decisions with a precision no human team could replicate at scale.
What Telemetry Is (and Isn’t)
Every FlashArray™, FlashBlade®, and Portworx® cluster continually streams health, performance, and configuration metrics back to Pure1. These telemetry feeds might include latency data, deduplication ratios, or volume statistics—yet they never include customer content from volumes, files, or objects. User data never leaves the array. Instead, Pure Storage telemetry data is expressly designed to illuminate operational health, not workloads or sensitive information.
Once received in the Pure1 cloud, telemetry is processed in a secure, multi-tenant analytics layer powered by Snowflake. Every customer sees only their own environment; strict authorization ensures total isolation.
Transparency is core to trust here: Telemetry data is only used to make your system and every connected system smarter, faster, and more resilient.
The Continuous Improvement Flywheel
“When you look at [our] collective decade-plus experience of gathering telemetry data, [what we do is] we take our customers away from this maze of ‘I’m gonna put a data collector to look at the telemetry, then I’m going to build my own dashboard…’ You don’t have to do that. We’ve got it covered. And it builds into this community platform concept: You’re giving your telemetry, and in return, you’re getting access to tens of thousands of other arrays that ultimately as a platform makes everybody’s environments better.”
–Shawn Rosemarin, VP Product Management at Pure Storage, The Pure Report
Telemetry is the raw material for the Pure Storage data-driven ecosystem—a “hive mind” that continually improves itself. The cycle looks like this:
Each step compounds value. When thousands of arrays detect and solve performance irregularities, those same learnings guide proactive support and smarter recommendations for every customer in the cloud.
In effect, every system benefits from what the entire community has already discovered.*
The Resilience Angle: Predictive Support and Anomaly Detection
In Pure1, machine learning fingerprints identify known patterns that precede faults—from cache misalignment to sudden latency spikes. If anomalies emerge in key metrics like Data Reduction Ratio (DRR), object counts, or throughput, Pure1 can flag them automatically and even open proactive support cases—often before your team realizes there’s an issue.
In fact, if Pure1 telemetry detects a failing hardware component, Pure Storage automatically opens a support case. If a fault is confirmed by Support, we initiate an RMA and proactively ship the replacement per your hardware replacement SLA (e.g., next business day or four-hour delivery, depending on the plan).
Recent enhancements bring in multi-metric correlation: Latency, volume growth, and snapshot behavior are now analyzed together, revealing complex issues early rather than waiting for user impact.
It’s predictive analytics in the truest sense: storage that learns every day about how to stay healthy.
The Planning Angle: Simulate Migrations, Upgrades, and More
The same telemetry that powers predictive support also guarantees planning no longer relies on guesswork. Through Workload Planner in Pure1, customers can now simulate expansions, migrations, and upgrades across FlashArray, FlashBlade, and Evergreen//One™ subscriptions.
These simulations run at 30‑second granularity, blending historical usage and projected growth to help you right-size resources long before thresholds are crossed. No spreadsheets. No “replacement shock.” Just informed planning based on what your own systems—and thousands like them—have already learned.
The Benchmarking Angle: Improve Sustainability, Security, VM Performance, and More
The Pure1 Sustainability and Security Assessments take telemetry one step further: turning your operational data into shared context.
The Sustainability Assessment benchmarks energy efficiency across comparable fleets, calculating watts per usable TiB and surfacing optimization actions like shelf consolidation or data pack upgrades. The Security Assessment does the same for protection posture—scoring fleets on a 0-5 scale, pinpointing gaps, and ranking performance across a peer cohort.
Peer benchmarks transform telemetry from a monitoring tool into a motivator—turning insights into measurable progress and even helping customers demonstrate improvement in ESG reports and compliance audits.
“Pure1 is great for unified telemetry across our global fleet. Especially with VM analytics, we can monitor every part of the entire stack from a single place—from OS to array to virtual hardware. Pure1 really allows us to find bottlenecks before they even become a problem, especially with predictive insights.” –Andrea Moccia, Director of Infrastructure at OptionsIT
Your Team + the AI Copilot
AI Copilot brings all of this intelligence directly to you and your team. Instead of digging through dashboards, administrators can simply ask questions:
- “What arrays showed latency spikes overnight?”
- “How does my security posture compare to peers?”
- “Generate a subscription forecast for Q4.”
AI Copilot instantly analyzes telemetry, documentation, and peer context to respond to troubleshooting, planning, and reporting queries in ways that feel almost conversational. It’s your team’s expertise, amplified by the collective knowledge of every Pure Storage system on the planet!
Pure Fusion + Telemetry in Action: Smart Placement and Recovery
Telemetry doesn’t just observe; it orchestrates. Pure Fusion™, for instance, taps fleet telemetry to make automatic workload placement recommendations, balancing IOPS, throughput, and capacity across multiple arrays. When a system deviates from its usual operating rhythm, anomaly detection flags it, and Pure1 recovery guidance helps scale response, sometimes restoring normalcy before end users ever notice.
Why This Matters to You
TL;DR: This is all table stakes for running storage environments as a single, cohesive platform. The visibility, the control, and the adaptability—you won’t truly have a platform without it, and a vision like an Enterprise Data Cloud won’t work without it.
Competitors are still stitching together siloed tools to approximate what Pure1 delivers natively. Pure1 AIOps captures decades of telemetry, processed through models fine-tuned on trillion‑point data sets daily. This pulls the signals out of all of the noise, which is critical when you’re managing storage as a single platform.
It’s also why support cases are opened before support requests arrive. It’s how sustainability leaders can audit and reduce carbon footprints. And, it’s why Pure Storage customers consistently spend less time firefighting and more time innovating.
Want to See It in Action?
Log in to Pure1 and run a Sustainability or Security Assessment. Ask AI Copilot a question you’d normally escalate to support. Simulate your next quarter’s growth plan.
Each of these small steps turns telemetry into transformation—and moves your organization one spin further around the flywheel of continuous improvement.
*Proactive monitoring via Pure1 is included with Advanced and Premium maintenance plans; Basic does not include proactive monitoring. Telemetry also must be enabled. Dark sites (no phone‑home) can’t benefit from real‑time Pure1 telemetry; we support alternate workflows for those assets, but the experience differs from connected systems.
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